Diana Jenkins

VENTURES

Neuro Drinks is the brainchild of Chairman, CEO and Founder Diana Jenkins, created to provide a healthy alternative to what Jenkins perceived as a self medicating and caffeine-dependent society. Jenkins sought the counsel of scientists and nutritionists to create a beverage line that provides essential nutrients to the modern, overtaxed consumer in a convenient and delicious way.

Images for Press

Diana has a busy schedule: she raises money for multiple human rights foundations; she's Chairman, CEO, and Founder of Neuro Drinks; and she's a human rights activist. Her work takes her all over the world, but she calls Malibu her home.

Photo Gallery—Philanthropy Events

Diana Jenkins established the Sanela Diana Jenkins Foundation for Bosnia. She created the Sanela Diana Jenkins Human Rights Project at UCLA School of Law. She has been active in fundraising for aid projects for the people of Darfur and has organized many fund-raisers for the Elton John AIDS Foundation. She established the Jenkins/Penn Haitian Relief Organization (J/P HRO) to provide relief for thousands immediately after the earthquake. Diana also supports the Clinton Foundation’s Haiti Fund.

Sanela Diana Jenkins Human Rights Project

Human Rights & International Criminal Law Online Forum allows members of the legal community, governments, academics, and others to debate complex issues of international criminal law faced by the Office of the Prosecutor in the course of its work at the ICC. This Forum is run by Dr. Richard H. Steinberg of the Sanela Diana Jenkins Human Rights Project at UCLA School of Law in partnership with the Office of the Prosecutor of the International Criminal Court.

Recent Projects

Fundraising

UCLA Law School

Bosnia and Herzegovina

Neuro Drinks

Haiti

Room 23

Sanela Diana Jenkins

Born in Sarajevo, Diana Jenkins (née Sanela Ćatić) was the eldest of two children in a middle-class Bosnian family.

During the war, her younger brother was killed, and she was forced to flee her home and spent more than a year in Croatia as a refugee before emigrating to London. She worked her way through college at London’s City University (she told the Telegraph newspaper that she “survived on a diet of Toblerone”).

Diana Jenkins is now living in Malibu with her family. She is the founder and CEO of Neuro Drinks and a creative partner and majority owner of Melissa Odabash. Diana blogs about human rights issues and is a human rights activist with a particular interest in international justice. She is also a philanthropist who has raised and donated many millions of dollars for a variety of causes including Haiti, Darfur, Bosnia, and AIDS research.